In the past, assistants were jacks of all trades who were required to lend a hand in all kinds of busywork. Nowadays, however, there are more and more VAs who want to detach themselves from the purely repetitive and mundane work and specialize in highly technical niches. We can simplify the different types of virtual assistants into 7 categories:
1. Administrative VAs
These are the most sought-after type of assistant, especially by executives. This is also the VA type with the largest workforce. They are natural multitaskers and ensure that the day-to-day life of their client goes smoothly.
Social media managers are increasingly more common as businesses develop their social media strategies. They’ll engage with the audience through responding to comments and direct messages, track performance, schedule posts, and sometimes even brainstorm social media strategy.
3. E-commerce VAs
Ideal for online businesses, e-commerce VAs take care of inventory, write product descriptions, and provide customer support.
4. SEO content writer VAs
With significant overlap with content writers and SEO specialists, they carry out more creative work, such as writing optimized blog posts, and have highly technical skills.
5. Customer service VAs
Skilled communicators and proficient in thinking on their feet, they deal with customer queries over email, chat, or phone.
6. Graphic design VAs
They support marketing and social media efforts and may design logos, social media posts, and illustrations for the website.
7. Accounting VAs
Overlapping the functions of an accountant, they are dedicated to bookkeeping and are responsible for payroll, verification of expenses, and record-keeping.
The field is as varied as can be. With the recent expansion of the virtual assistance scope, there are some blurred lines between VAs and technical positions, such as SEO specialist, content writer, or accountant. Nevertheless, administrative VAs still make the largest slice of the digital help provided.