Cookie Policy

We use cookies to ensure our website works reliably, improve performance, and understand how it is used.

What are cookies

Cookies are small text files stored on your device when you visit a website. They help us recognize your browser, maintain sessions, and understand how users interact with our services.

How we use cookies

We use cookies for the following purposes:

Essential cookies‍

Required for the website and platform to function properly and securely.

Analytics cookies‍

Help us understand how users interact with our website and platform so we can improve the experience.

We use essential cookies based on our legitimate interest in ensuring the website functions properly. We use analytics cookies only with your consent.

Web cookies

These cookies are used on our marketing website.

• _cfuvid
  Provider: Cloudflare
  Purpose: Distinguishes users behind shared IP addresses and helps protect against malicious traffic and abuse
  Duration: Session
  Type: Essential
• AMP_df23ede62c
  Provider: Amplitude
  Purpose: Identifies users and tracks behavior across pages to support website analytics
  Duration: 12 months
  Type: Analytics
• AMP_unsent_df23ede62c
  Provider: Amplitude
  Purpose: Temporarily stores analytics events before they are processed
  Duration: Persistent
  Type: Analytics
• AMP_MKTG_df23ede62c
  Provider: Amplitude
  Purpose: Tracks traffic sources and campaign attribution
  Duration: 12 months
  Type: Analytics

Forte cookies (forte.pareto.ai)

The Forte platform uses cookies to support authentication, security, analytics, and product functionality. Some cookies are strictly necessary for authenticated sessions and core platform functionality. These cookies may vary depending on user activity, enabled features, or integrations.

• Authorization
  Provider: Pareto
  Purpose: Maintains authenticated user sessions within the Forte platform
  Duration: Session
  Type: Essential
• _cfuvid
  Provider: Cloudflare
  Purpose: Distinguishes users behind shared IP addresses and protects against malicious traffic
  Duration: Session
  Type: Essential
• _clck, CLID, MUID
  Provider: Microsoft Clarity
  Purpose: Tracks user interactions and session behavior to improve product experience
  Duration: Up to 12 months
  Type: Analytics
• ph_phc_*
  Provider: PostHog
  Purpose: Captures product usage and behavioral analytics
  Duration: Up to 12 months
  Type: Analytics
• _vid_t, _iidt
  Provider: First-party
  Purpose: Used for session tracking and attribution within the platform
  Duration: Up to 12 months
  Type: Analytics
• meticulous.public_tracker_id
  Provider: Meticulous AI
  Purpose: Supports debugging, monitoring, and product reliability
  Duration: Up to 12 months
  Type: Essential / Functional

Third-party cookies

Some cookies are set by third-party providers such as Amplitude, Cloudflare, Microsoft Clarity, PostHog, and Meticulous AI. These third-party providers process data in accordance with their own privacy policies.

Managing cookies

You can accept or reject non-essential cookies through our cookie banner. You can withdraw or update your consent at any time by reopening cookie preferences. You can also control cookies through your browser settings.

More information

For more information about how we process personal data, please see our Privacy Policy.

You have the right to withdraw your consent at any time.

If you have any questions about our use of cookies or other technologies, please email us at team@pareto.ai